About

I create apps, brands, and music, and capture what happens in between.

Guanacaste, Costa Rica

Steffen in a grey suit, seated in a wooden chair before night-lit palms
10
startups co-founded
25+
brands launched
12
apps shipped
3
albums released
2
acquisitions

Twenty years in, I still can't tell you which one I am.

Designer, creative director, engineer — I've been all of them, usually in the same week. Brand systems, interfaces, records, photographs. Different tools, same itch.

What gets me is the blank canvas.

That first quiet moment when nothing exists yet, and then the long unglamorous haul to something real. I've never gotten tired of it.

Behind the scenes on a shoot
Album artwork
A video shoot in progress
Looking out over a waterfall

Chasing the creative dragon

I grew up in the US. These days I'm in Guanacaste, Costa Rica. I play music in plant medicine ceremonies here, and I record them — voices, rattles, rain on a tin roof, whatever the night decides to do. Some of the best things I've made started in a room at three in the morning with no plan at all.

Contact

steffen.hoffman@gmail.com
Playing a handpan